Streamlining Your Author Platform: Landing Pages and Universal Book Links (UBLs)

Link Management Made Simple

As an author navigating the digital landscape, managing multiple online platforms can be overwhelming. This is where tools like Linktree and Books2Read come in handy.

Understanding Linktree

Linktree is essentially a landing page where you can curate all your important links in one place. Imagine it as a digital business card. You can include links to your website, social media profiles, online store, newsletter signup, and more.

Key benefits of Linktree:

• Simplifies your social media bio links.
• Provides a centralized hub for your audience.
• Allows for easy updates and customization.

Leveraging Books2Read

Books2Read is a platform that aggregates your book links from different retailers into a single, shareable link. This means you can provide readers with a simple way to purchase your book on their preferred platform.

Key benefits of Books2Read:

• Consolidates book links into one easy-to-share link.
• Increases the chances of a sale by offering multiple purchasing options.
• Provides valuable sales data and analytics.
• Does NOT link to your own shop or IngramSpark.

Integrating Linktree and Books2Read

To maximize your online presence, consider integrating your Books2Read link into your Linktree profile. This way, readers can easily access your books from your main landing page.

Additional Tips:

• Wait to create UBL until all stores are published: If you create it in Books2Read before your book has completed publishing in Draft2Digital, you can end up with two links.
• Keep your Linktree and Books2Read profiles updated: Ensure all links are accurate and functioning correctly.
• Utilize analytics: Both platforms provide valuable insights into your audience. Use this data to refine your marketing strategy.
• Experiment with different link placements: Test different positions of your Books2Read link within your Linktree to see what works best.
• Create engaging content: Use your social media platforms to drive traffic to your Linktree and Books2Read profiles.

By effectively utilizing Linktree and Books2Read, you can streamline your online presence and make it easier for readers to connect with your work.

Alternatives to Linktree and Books2Read

While Linktree and Books2Read are popular choices, there are other platforms that offer similar functionalities.

Alternatives to Linktree:

• Milo: Focuses on creating visually appealing link-in-bio pages.
• Taplink: Offers customization options and analytics.
• Campsite: Known for its user-friendly interface and design templates.
• Shorby: Another link landing page option.
• Bio.fm: Provides a variety of link-in-bio features, including music and video integration.

Alternatives to Books2Read:

• Books2Read: This is a widely used and free option that supports a variety of retailers.
• BookLinker: Another free option that provides universal links and additional features like link customization.
• Geniuslink: Offers advanced features like affiliate links and performance analytics, but comes with a cost.

Additional options to consider:

• Universal Link from Apple: If your book is available on Apple Books, you can create a universal link through Apple's platform.
• Amazon's Universal Book Link: Amazon offers a universal book link feature, but it's primarily focused on Amazon stores.

Important Note: 

While these platforms offer universal book links, it's essential to ensure your book is available on multiple retailers to maximize reach.

It's essential to compare features, pricing, and user reviews to find the platform that best suits your needs.

Happy Linking!

Christine Tellach